13,500 Qualified Advisors.
One Booking Platform.
Something new is coming to Ru&Co… Introducing Ru’s Reserved, our brand new travel programme that will provide elevated status to Ru&Co travellers staying at any of our properties.
By invitation only, the Ru’s Reserved programme unlocks a collection of privileges, experiences, value and recognition.
Rolling out Summer 2026…
What is Ru's Reserved
Ru's Reserved is an exclusive reward programme for registered travel advisors. Designed to reward loyalty and repeat bookings, the programme provides access to advisor benefits, preferred partner offers and unique experiences across the Ru&Co portfolio of luxury hospitality partners. Advisors also benefit from tailored support and direct access to the Ru&Co team when planning client itineraries.
Join the club
Join Ru's Reserved and gain access to enhanced commissions when booking participating hotels, villas and destination partners through Ru&Co. Alongside exclusive advisor benefits and partner offers, members receive added value for their clients and access to a carefully curated collection of luxury travel experiences. Register today to start enjoying the benefits of booking with Ru&Co.
By invitation only.