From 18 March 2026, STRAF unveils a new artistic intervention as part of its cultural programme, STRAFhub. Ambienti. Space as Experience, a site-specific project by Sara Goldschmied and Eleonora Chiari, explores the relationship between art, architecture and the urban environment through photography, video and performance.
Installed across the hotel’s lobby façade, luminous chromatic clouds and translucent films transform the space, filtering light and subtly reshaping how visitors experience the architecture around them. The result is an immersive, sensory encounter where colour, reflection and atmosphere bring the space to life.
For those drawn to art and culture, a stay at STRAF offers something truly distinctive. Describes as “staying inside an artwork,” the hotel invites guests to experience Milan from within one of its most creative and inspiring spaces.
